Saturday, October 25, 2008

Guitar Center December Flyer

It begins!!!

As the launch of Ben's new album draws ever closer, 633 Music, Laguna Guitars, and Guitar Center announce a huge promotional push.

A full page insert with Ben and his Laguna guitar will be sent out with the December catalog to Guitar Center's huge data base of catalog customers.

Over ONE MILLION THREE HUNDRED THOUSAND and counting!!!

"I am so very proud to be working with Laguna and Guitar Center, music begins at Guitar Center, and I am ALL about the music"!! Ben Robinson

Ben chose to play the Laguna guitar line, both electric and acoustic.

"I can play, and have played whatever I wanted, and I chose Laguna, I had no idea that it would lead to anything with Guitar Center, I just loved the guitar"!

Ben's new album was recorded with Laguna guitar's.

Go get one, they are fantastic and affordable, which means you will have a lot left over for Ben's album and gear!!

Peace and Love to you all!

From Ben Robinson and the 633 Staff

Saturday, October 4, 2008

The Latest Press, Octoter 4th 2008

The latest press!
Home-grown prodigy’s first full-grown album; Former child blues star hopes to shed kiddie image with new album

Courtesy photo. Temecula’s own Ben Robinson will release his new album, “The Ben Robinson Band,” Oct. 15. Peter Surowski Valley News Staff

Friday, October 3rd, 2008. Issue 40, Volume 8.

Longtime Temecula residents may remember Ben Robinson. He was the 10-year-old guitar shredder in a band full of grown-ups who could barely keep up with him.

He drew national attention from 1998 to 2000, when he appeared on numerous television shows including “Late Night with David Letterman” and then began making music regularly for Nickelodeon.

He played with such guitar legends as Guitar Shorty and such rock giants as Warrant. Then, as he entered his teen years he almost disappeared from public sight.

Now he is 22 years old and releasing the first album of his adult career.

His album, aptly titled “The Ben Robinson Band,” is a world apart from the music of his child prodigy years.

The album is calmer and more varied than his previous self-produced album, titled “I Told You So,” which he recorded in 1999 when he was 12 years old.

“I Told You So” featured only cover tracks of famed blues musicians such as Stevie Ray Vaughn. Robinson’s new album, however, will feature original songs exclusively.

“We had no idea it would come out like this. We had no clue,” Robinson said of the new direction his music has taken.

The direction change is natural, he said, because his musical tastes are more varied. “My iPod has a lot more on it than Stevie Ray Vaughan,” he said.

Robinson likes the new direction, he said, because it allows him more ways in which he can express himself.

“I really, not only got out of the blues, but started hearing myself in a whole new category,” he said. “I like the direction it’s going in. Blues is an expressive style but you can only express so much.”

The guitars on the new album play a subdued backup role to his vocals, which is a bold step for a person known for his high-flying fret board gymnastics.

Each song on the new album conveys a unique interpretation on numerous styles.

With the gospel-esque choir and slowly arpeggiated chords, “Blue Sky” could have come right from a Pink Floyd album were it not for Robinson’s gravely vocals.

The straightforward instrumentation coupled with Bon Jovi-styled vocal harmonies on “Everything I’ll Ever Need” conjures images of a hundred ex-hair metal bands who, in the ’90s, were finally starting to calm down.

Muting the guitar’s part in the album was a side effect of emphasizing his vocal’s role in the songs, he said.

“[The guitars] weren’t intentionally subdued but that’s just the way it came out,” he said. “Vocal’s the most important part of the songs… The way I sing the songs sets the tone of the song.”

He pointed to “Armageddon Express” as proof he has no plans of burying his guitar anytime soon.

The song is a ZZ Top-style blues rock assault with all the over-the-top guitar stunts for which Robinson is known. “It’s the one big guitar song on the record,” he said.

Last December, when he had just begun recording the album, he said he hoped the album would help him form a new image as an adult performer.

“To sell out shows now, it’s not about crazy guitar solos being played by an 11-year-old kid,” he said. “It’s a lot more work now. In SoCal there’s 2,500 guitar players doing what I do. The hardest part’s defining myself from the others.”

After the Oct. 15 album release, Robinson will leave on a nationwide tour to give clinics at Guitar Center stores. His record label, 633 Music Group, is currently planning a nationwide tour of live performances, said Monte Willis, the label’s co-executive.

The Ben Robinson Band’s self-titled album will be available Oct. 15 on www.nimbit.com, www.benrobinson.com and www.itunes.com. For more information on Robinson visit www.ourstage.com/fanclub/benrobinson.